Seyi Willoughby

Managing Partner Elm Park Advisors Limited

Seyi is a seasoned business executive with more than 20 years’ experience in consulting and financial services in Nigeria. She has successfully driven revenue growth, provided strategic advisory, and forged profitable partnerships with both multinational and local companies. She has cross-sectoral experience in Business Development, Financial Planning & Analysis, Corporate & Project Finance, Credit & Risk Management, Deal Structuring and Execution, International Operations, and Trade Relations. 

Seyi is the Managing Partner at Elm Park Advisors Limited, a financial advisory firm dedicated to seeking innovative financing solutions to drive sustainable growth across key sectors of the African Economy, including energy and infrastructure projects. Previously, she served as Senior Vice President and Chief Strategy Officer at Platform Capital Investment Partners, an Africa-focused investment and advisory firm. There, she led the firm's strategy, corporate finance, and advisory services for energy investments. 

Seyi had a long and distinguished career at Guaranty Trust Bank, rising to become the Group Head managing the Midstream Energy portfolio of the Bank. In this role, she spearheaded the Group’s strategic direction, overseeing a $300 million average annual balance sheet and $40 million annual P&L. Seyi has also provided financial advisory and funding for various turnkey oil, gas, and infrastructure projects valued at $10 billion. 

Her career is marked by a deep commitment to leverage finance to drive sustainable growth, social impact, and development across Africa, and she was recognized among the top 50 Pan-African female leaders in Energy by the African Oil Week in 2023. 

Seyi serves on the Boards of Adino Global Markets Limited, a Non-Bank Financial Institution where she chairs the Board Finance, Audit, and Risk Committee, and ‘Sponsor A Child Through School’, a not-for-profit organization that provides academic sponsorship to underserved children in Nigeria. Additionally, Seyi serves on the Advisory Board of the Nigeria Advisory Committee of the Association of Chartered Certified Accountants of the United Kingdom (ACCA) and is a Board of Trustees of the ACCA Women's Network Nigeria. 

Seyi holds a B.Sc. in Biochemistry from the Lagos State University, and an Executive MBA from the INSEAD Business School France, with a special focus on Strategy, Finance, and Entrepreneurship. She has also attended executive programs at UC Berkeley Haas and the Lagos Business School. She is a Fellow of the Association of Chartered Certified Accountants (FCCA) of the United Kingdom, a Fellow of the Institute of Credit Administration (FICA), and an Associate member of the Chartered Institute of Taxation of Nigeria (ACTI).