Utilising Events As Catalysts for Positive Change and Transformation

19 Jul 2023 | Event News | Market News

Our industry thrives on connecting entire ecosystems through events, driven by a strong purpose to deliver game-changing impact for our customers

Events possess the incredible potential to drive positive change and transformation by addressing critical social and environmental issues, and Hyve Group is proudly leading the way in harnessing events as catalysts for sustainable development. 

"Our industry thrives on connecting entire ecosystems through events, driven by a strong purpose to deliver game-changing impact for our customers. However, we are equally motivated by our commitment to using events as vehicles for effecting positive social change and transformation," says Mark Shashoua, CEO of Hyve Group. 

As a world-leading events company, Hyve Group realises the importance of recognising the potential of events to drive positive change and transformation. It is committed to tackling critical issues and promoting sustainable practices by aligning the purpose of its events with social and community impact. Acknowledging its responsibility to prioritise sustainability and social impact, leveraging its global market-leading events to foster discussions, inspire action, and effect real change. For example, by supporting a just energy transition on the African continent through the Green Energy Africa event. 

Hyve Group believes that events should not only connect industry professionals but also strive to create lasting impacts on society. By integrating social and community principles into their event strategies, Hyve Group is redefining expectations of what events can achieve. Their aim is to drive sustainable development by focusing on key themes such as responsible business practices, the equitable energy transition, and building a more sustainable future for all. 

Empowering local communities where they operate is an essential part of Hyve Group's approach. It prioritises local sourcing and engages with local suppliers, driving local entrepreneurship, stimulating local economies, and creating job opportunities. Through these events, Hyve Group significantly contributes to job creation, economic growth, and the overall well-being of the communities in which they operate. 

As a multi-national event company, Hyve Group focuses on sourcing local suppliers and providing opportunities for entrepreneurs. At its African events, they ensure local beneficiation, from the design and manufacturing of conference bags to the workers providing essential services. 

Hyve Group is committed to giving back to society and supporting young people. They contribute to charities such as Cotlands, which provides early childhood resources,  and have undertaken initiatives like student sponsorship programs and the construction of a school in Masonwabe, Western Cape, in partnership with Breadline Africa. By investing in education, Hyve Group not only contributes to personal growth but also nurtures future generations. 

By addressing critical socio-economic challenges, empowering local communities, supporting education, and fostering collaboration, Hyve Group demonstrates its commitment to leveraging events for a more sustainable and inclusive future. They aim to inspire the industry to embrace events as platforms for meaningful impact and lasting change. 

“Events have tremendous potential of events to drive positive change and transformation, “says Ore' Onagbesan, Head of Energy for Africa Oil Week (AOW) and the Green Energy Africa Summit at Hyve Group. “By bringing together industry leaders, experts, and stakeholders, they create a dynamic platform to address pressing social and environmental challenges. It is important to leverage these events to facilitate meaningful discussions, inspire collaborative action, and promote sustainable practices.” She says.  

“Through our unwavering dedication to a just energy transition and a deliberate focus on social impact, we strive to leave a lasting legacy that extends far beyond the event itself.” Onagbesan believes that events have the power to shape a more sustainable future for Africa and make a profound impact on the energy industry. 

Hyve Group is a multi-national major events company focused on driving investment into specific industry segments and markets. On the African continent, Hyve owns Mining Indaba, Africa Oil Week and Green Energy Africa.  

 
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